Projects

Lead Generation Web Funnels & CRM

Communities.ca is a real estate lead generation and management platform founded in 2017. As a day-1 hire, I had the opportunity to design our CRM and lead generation funnels from the ground up.

Role:
Lead Designer

Responsibilities:
Research and competitive benchmarking.
Exploratory design to translate user needs into an intuitive tool.
Creation and documentation of a complete design system, including UX patterns, UI assets, copy best practices, and handoff procedures.
The coordination of multiple development teams in various countries, while maintaining high standards of delivery and DOD.

Result:
We successfully brought the business of 0-1, growing to 10 employees and over $800,0000 in annual revenue within 3 years.

Above: The CRM leads and marketing section, and launch success screen.
Below: Real estate sellers lead funnel screens and walkthrough.






Below: Centralized home page desing and walkthrough of high fidelity prototype.





Below: Impact of the redesign.