Nuage's web CRM suite offers a wide range of advanced tools. Because of the complexity of the product, it was important to develop a unique mobile experience which focused on the features that would provide the most value on-the-go, rather than aiming for complete parity.

Research & testing methods:
User interviews, analysis of usage data, moderated testing.

Role:
Lead Designer

Responsibilities:
Translate user needs into an intuitive and usable design, create and document all UX patterns, interface elements, and copy, then coordinate international development teams while ensuring high-quality delivery.

Result:
High levels of adoption and a lift in NPS. Additionally I leveraged the new value offering to increase conversion of our marketing page. .