Projects

Communities.ca redesign

Communities.ca is the Canadian branding of Nuage Interactive. When the domain was acquired in 2019 I was tasked with creating a new user interface and online marketing campaign for the landing page, with the goal of maximizing our conversion on inbound leads.

Role:
Lead Designer

Goal:
Leverage previous user data to design a more impactful marketing page while refreshing the brand.

Result:
Page conversion rose from 20% to 40%

Above: Web and responsive screens from the redesign
Below: First month's conversion data after launch


Below: Video walkthrough of the high-fidelity prototype